You can shop for real-world goods in games and virtual worlds with Amazon’s new “Amazon Anywhere” shopping experience. On Tuesday, the company gave some details about the experience, and you can already try it out in Niantic’s newly released Peridot game.
Once you have linked your Amazon account to Peridot, you will be able to buy things like shirts and a pillow with a Peridot theme right inside the app. You can even choose the color, fit type, and size of the shirts.) Before you check out, the app will display the final price and an estimated delivery date after you have made your selection.
In this Amazon video, you can see how everything works.
In a blog post, Amazon’s VP of consumer electronics, Steve Downer, stated, “We’re creating a new landscape for shoppable entertainment and digital experiences while continuing to meet our customers where they are, with the products they love.” Most shopping in virtual universes is as of now restricted to acquisition of virtual money and in-game advanced things, with no simple way to buy actual items. We need to change that.”
By and by, I can’t imagine a period I’ve needed to search for actual merchandise while playing a game — in any event, during the exceptionally terrible Metaverse Design Week — yet it appears Amazon sees an open door here. Even though Peridot is the first game with an Anywhere storefront, the company has a page where developers who want to create their own Anywhere experiences can learn more about the feature, which is currently only available to invitees.
Amazon isn’t the only in-game feature: it sent off an Alexa-fueled voice control instrument, Alexa Game Control, with Dead Island 2. Before Dead Island 2 came out, I gave it a quick test, and while it worked okay, it wasn’t enough to make me buy the game.