Apple Back on Top in Global Smartphone Sales
Apple Overtakes Samsung as World’s Biggest Smartphone Seller – New research from Gartner reveals that in Q4 2020, the iPhone 12 helped Apple sell more than 80 million units, making it the largest smartphone vendor in the world.
As reported by The Financial Times:
The launch of the 5G variant of the iPhone has propelled Apple to the top of the global smartphone makers’ rankings for the first time in five years, bucking the broader slowdown in handset sales during the pandemic.
In the final three months of 2020, following the launch of the iPhone 12, Apple sold almost 80 million phones, according to the research firm Gartner, overtaking Samsung to become the world’s largest mobile manufacturer for the first time since 2016.
The report notes Huawei saw a sharp decline in sales of 41% during the quarter, falling behind Xiaomi and Oppo as the fifth largest handset maker.
Apple analyst at Gartner Annette Zimmerman says the rise in Apple sales (some 15%) shows 5G in the iPhone 12 triggered an iPhone upgrade super-cycle.
The report reflects similar numbers from Canalys last month, from that report:
New research indicates that Apple shipped some 82 million iPhones in Q4 of 2020, pushing it to become the world’s number one smartphone vendor.
According to Canalys:
In Q4 2020, worldwide smartphone shipments reached 359.6 million units, a small decline of 2% year-on-year. Apple shipped its most iPhones ever in a single quarter, at 81.8 million units, up 4% against the previous year. Samsung took second place, shipping 62.0 million units for a -12% decline.
Over the year Samsung appears to have held on to the number one spot, but Q4 was a runaway victory for Apple.